You sell your time and expertise to clients, you carry every decision alone, and when a slow month hits there is nobody to share the weight with. I built Solo and Solvent because I lived that for years and eventually found a way through it.
When money gets tight you start saying yes to clients you should say no to. That overloads you. That pulls you away from the people at home. That makes you doubt yourself. That makes you undercharge. That makes money tight again. Most solopreneurs are stuck somewhere inside this loop without knowing the whole thing has a name.
Twelve questions. Five minutes. Tells you which of the three pressure points is doing the most damage right now and gives you a specific first move for your situation. Most people already know something is wrong. This tells you exactly where to start.
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I was in the Wales preliminary World Cup squad in 1999 when a car accident changed everything. I played on for another five years after rehab but I was never the same player. My career petered out quietly rather than ending dramatically, which in some ways is harder to make peace with. After that came three years of drifting between jobs, trying to figure out what came next. Then ten years of starting businesses and failing at all four of them before my digital marketing agency finally stuck in 2019. It has run for seven years now. It works because I stopped trying to outwork the problems and started building systems around them. I put Solo and Solvent together because nobody gave me this when I needed it. If you are somewhere in the loop right now, this is for you.
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