For the ones running the whole thing alone

The money stress.
The slow months.
The weight of running
the whole thing alone.

You sell your time and expertise to clients, you carry every decision alone, and when a slow month hits there is nobody to share the weight with. I built Solo and Solvent because I lived that for years and eventually found a way through it.

Find your pressure point — free Five minutes. No email required to start.
72% of solopreneurs who considered quitting said financial stress was the reason. You are not alone in this.
You are not the only one
48%
went a month without income
61%
underestimated doing it alone
35%
report high stress vs 26% with staff
Simply Business, 2025

The pressure loop

When money gets tight you start saying yes to clients you should say no to. That overloads you. That pulls you away from the people at home. That makes you doubt yourself. That makes you undercharge. That makes money tight again. Most solopreneurs are stuck somewhere inside this loop without knowing the whole thing has a name.

01
Money stress
Slow month. Bank balance dropping. Checking Stripe at midnight.
02
Client anxiety
Say yes to anything. Discount. Take the low-value work because you are scared.
03
Overwork
Serving bad-fit clients eats time you needed for good ones.
04
Family guilt
Physically there. Mentally still at work. The worst of both.
05
Self-doubt
Maybe I am not cut out for this. Maybe I should just get a job.
06
Underpricing
Scared to lose the next one. Charge less. Loop starts again.

Where the pressure hits hardest

Feast and famine income
Your Stripe dashboard is your cardiogram. One month you are a genius. The next you are checking your balance at midnight willing something to have come in. The cycle is not bad luck and it is not your fault. It is what happens when there is no system smoothing it out.
Fix: income smoothing and retainer structures
The pricing trap
You raise your rates when you are too busy to take on more work and drop them the moment leads slow down. I did this for years. A client pushes back and you fold because you cannot afford to lose them. That is not a pricing problem. It is a confidence problem. And confidence in pricing comes from a framework, not from having a better month.
Fix: value-based pricing frameworks
The solo tax
Every decision lands on your desk and stays there. Nobody to say I think you are about to make a mistake or that client is going to be trouble. The mental load of running every function of a business alone does not show up on your invoices but it costs you more than almost anything else.
Fix: prioritisation systems and the right tools

Find your tightest pressure point

Most solopreneurs already know something is wrong. This tells you exactly where to start. 18 questions. Six pressure points. Your full report with first control moves lands in your inbox.

Pressure Loop Audit — Solo and Solvent
Find your tightest pressure point
Answer for how things actually are, not how you would like them to be. Takes about three minutes.
Your pressure profile
Your full report is one step away
Your first control move for — and every pressure point scoring above four — is in your report.
Your results and first control moves land in your inbox in the next few minutes.

No spam. Just your results and one practical thing to do next.

Just the report

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Want one honest piece of content each week on running a solo business without it quietly crushing you? Read Solo and Solvent on Substack.

Built by someone who took a long time to figure it out

RJ
Rhodri Jones
Founder, Solo and Solvent. Agency owner, Yap Digital. Former professional rugby player.

I was in the Wales preliminary World Cup squad in 1999 when a car accident changed everything. I played on for another five years after rehab but I was never the same player. My career petered out quietly rather than ending dramatically, which in some ways is harder to make peace with. After that came three years of drifting between jobs, trying to figure out what came next. Then ten years of starting businesses and failing at all four of them before my digital marketing agency finally stuck in 2019. It has run for seven years now. It works because I stopped trying to outwork the problems and started building systems around them. I put Solo and Solvent together because nobody gave me this when I needed it. If you are somewhere in the loop right now, this is for you.

Read my full story